SEO V PPC/Difference between PPC and SEO,which is better?
You can increase your website traffic
with two options
1) Pay per click(PPC)
2) Search Engine
Optimzation (SEO)
Both SEO and PPC are part of Organic Search Engine
Optimization which is one of the tools you can use as
part of your overall Internet Marketing campaign.
If you use PPC you will be paying for
the traffic generated through search engines to name a few google has Google
adwords, yahoo has Yahoo search marketing. If you use paid search engine
advertising then your advert is displayed in the sponsored results section of
each search engines result page. Whenever a user clicks on your advert which
leads to your website you pay a fee which is directly related to keywords
competitiveness.
Search engine
optimization (SEO) can help you build free traffic for
your website. It can help you achieve high ranking on search engines. By
following Organic Search Engine
Optimization best practise your website can be displayed on the search
engines at a more prominent position and more often. Your listing will be
displayed below the sponsored adverts.
Organic SEO can take time to give results. Major advantage is that it’s
Free and the investment will definitely be well the efforts.
PPC or SEO which is
better?
It depends
on your business requirements and how much you are prepared to spend
Three questions to ask yourself when
deciding whether organic SEO or PPC is best for your business:
1) What is it that you are looking to achieve from your website?What is
the time frame?
2) What is your budget?
3) Most important is what will be the keywords?
Advantages of
Organic SEO:-
·
You will get Free leads after a while: SEO
traffic is free and PPC is paid, you should understand that it needs a lot of
effort and hard work to get free traffic from search engines.The competition is
high for almost every keyword you can search and you really need to have a
high quality website and a great SEO plan to get in one of the top
5 positions. There are no shortcuts, lot of hard work will be required.
If you are not familiar how search engines work or don’t know anything
about SEO then the best way to get search engine traffic is to hire an SEO company to do the work.
·
Whatever is done under organic SEO will
be for the long term where as PPC is limited to your budget.
Advantages for PPC:
• Faster testing: PPC is the fasted Search engine marketing tool. It can give you high
conversion results whether it’s for selling products, signing up Newsletter Subscribers or some
other action. If you want to actively test your website variables to improve
conversion rates, you might want to purchase traffic through PPC advertising to
get faster results.
• SEO algorithm updates. One major
weakness of SEO is that algorithms change from time to time. When that happens,
sites that have been optimized in one way can lose rankings and profits,
practically overnight. But when you pay for traffic, you're assured a steady
stream of visitors, no matter what changes Google and the other search engines
make.
PPC has a learning curve, though. Start
with small, highly targeted campaigns and tie your PPC campaign to your Google Analytics account. It
can tell you which conversions are from PPC visitors and whether your ROI is
positive or negative.
Bottom line is if you have the budget,
it is advisable to go for both organic SEO and PPC as both have advantages and
disadvantages.
Original blog posted
here on: http://gayatriglobalgroup.in/blog/seo-vs-ppc-who-wins-the-battle-for-me-and-why/
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